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P&G Honors Its Own ‘Best of Brands’

See why Tide, Aussie, Lenor, Native and other household and personal care products rose to the top of the pack.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble has revealed the winners of its annual Best of Brand Awards, which recognize the brands in its stable that deliver “ground-breaking design, innovation and strategy.” P&G’s “Best of Brands” are said to “win the smiles, hearts and minds of consumers through our strategy of superiority — creating superior products, designing superior packaging, developing superior brand communication, implementing superior retail execution and ensuring superior value, according t...

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